{"id":1040,"date":"2016-03-08T13:34:47","date_gmt":"2016-03-08T18:34:47","guid":{"rendered":"http:\/\/blogs.gcc.edu\/insider\/?p=1040"},"modified":"2016-03-08T13:34:47","modified_gmt":"2016-03-08T18:34:47","slug":"1040","status":"publish","type":"post","link":"https:\/\/blogs.gcc.edu\/insider\/2016\/03\/08\/1040\/","title":{"rendered":"Emmett&#8217;s Orchard Advertising Campaign"},"content":{"rendered":"<p><del><\/del>During the Fall semester of 2015, a Grove City College student advertising group headed up an integrated marketing communications plan worth being highlighted for its quality of work.<\/p>\n<p>Dr. Scott Powell, professor of business at Grove City, strives to bring out the absolute best in his students by challenging them to semester-long projects that involve hands-on experience. One of Dr. Powell\u2019s most notable courses is his Advertising class. The project in this class requires students to form groups and select an organization within the local area for which to develop an integrated marketing communications plan.<\/p>\n<p>Group members Evan Broome, Nathan Chanski, Allison Blain, Stephen Betteridge and Sarah Williamson in the fall 2015 section of Powell\u2019s Advertising course chose to take on the local Emmett\u2019s Orchard as their organization of choice. Over the semester, these group members worked together in tandem with the Emmett\u2019s Orchard owners from the research phase to the presentation of the deliverables.<\/p>\n<p>Below is shown the work these Advertising students produced throughout the semester in their best attempt to promote the local orchard.<\/p>\n<h4>Campaign Objectives:<\/h4>\n<p>To raise awareness for our target market\u2014that being, college students and young families within the Grove City area.<\/p>\n<h4>Brand Personality Goal:<\/h4>\n<p>Emmett\u2019s Orchard is an outdoor getaway that celebrates fall, offers students a home away from home and promises the simple characteristic of authenticity.<\/p>\n<h4>The New Logo<\/h4>\n<p><a href=\"http:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/02\/Emmettslogo1.png\" rel=\"attachment wp-att-1041\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1041\" src=\"http:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/02\/Emmettslogo1-1024x389.png\" alt=\"Emmettslogo1\" width=\"1024\" height=\"389\" srcset=\"https:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/02\/Emmettslogo1-1024x389.png 1024w, https:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/02\/Emmettslogo1-300x114.png 300w, https:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/02\/Emmettslogo1-768x291.png 768w, https:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/02\/Emmettslogo1.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>Promotional Photography<\/h4>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-1040 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/03\/IMG_4809-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/03\/IMG_4801-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/03\/IMG_4805-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/03\/IMG_4844-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>The New Website<\/h4>\n<p><a href=\"http:\/\/emmettsorchard.weebly.com\/\" target=\"_blank\">http:\/\/emmettsorchard.weebly.com\/<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4>Print Ad 1<\/h4>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-1040 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blogs.gcc.edu\/insider\/2016\/03\/08\/1040\/print-ad2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/03\/print-ad2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blogs.gcc.edu\/insider\/2016\/03\/08\/1040\/print-ad2side2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/03\/print-ad2side2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<h4>Print Ad 2<\/h4>\n<p><a href=\"http:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/03\/print-ad.jpg\" rel=\"attachment wp-att-1145\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1145 aligncenter\" src=\"http:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/03\/print-ad-1024x688.jpg\" alt=\"print ad\" width=\"1024\" height=\"688\" srcset=\"https:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/03\/print-ad-1024x688.jpg 1024w, https:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/03\/print-ad-300x202.jpg 300w, https:\/\/blogs.gcc.edu\/insider\/wp-content\/uploads\/sites\/3\/2016\/03\/print-ad-768x516.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h4>Video Ad<\/h4>\n[youtube https:\/\/www.youtube.com\/watch?v=mk2Z-VNdvXo]\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the Fall semester of 2015, a Grove City College student advertising group headed up an integrated marketing communications plan worth being highlighted for its quality of work. Dr. Scott Powell, professor of business at Grove City, strives to bring out the absolute best in his students by challenging them to semester-long projects that involve hands-on experience. One of Dr. [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[11,38,23],"tags":[],"class_list":["post-1040","post","type-post","status-publish","format-standard","hentry","category-academics","category-business","category-student-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Emmett&#039;s Orchard Advertising Campaign - Inside Grove City College<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blogs.gcc.edu\/insider\/2016\/03\/08\/1040\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Emmett&#039;s Orchard Advertising Campaign - Inside Grove City College\" \/>\r\n<meta property=\"og:description\" content=\"During the Fall semester of 2015, a Grove City College student advertising group headed up an integrated marketing communications plan worth being highlighted for its quality of work. 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