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Dick Maggiore

Marketing Is a Battle of Perceptions, Not Tomatoes

​Reaching into a large bin of cans and bottles, Dick Maggiore pulls out Campbell’s soup, Heinz ketchup and Hunts tomato sauce. The CEO of award-winning advertising agency Innis-Maggiore certainly knows how to keep a crowd engaged. And there’s quite a big one—the audience of students, teachers and administration is too large for the room. Holding […]

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