Dr. Powell’s advertising class recently had the opportunity to Skype with alumna Colleen Castle, an Account Director at advertising company Ogilvy.
Castle is a 2009 graduate of Grove City who majored in Marketing and Communications. She was eager to share her career path experience with the class, detailing all the jobs she has had since coming to her current position, including an internship in distribution, budget organizer at L’Oreal Paris, working for Avon and Ikea. She explained that being an assistant media planner in NY with L’Oreal Paris was a good stepping stone for her. While she knew that the math-based job that required working with spreadsheets was not a permanent career path for her, it was a way to build her network and to determine where she wanted to go. She then transferred to the creative industry which involves creating advertisements.
Castle shared that one perk of this job is that she “knows a little about a lot of subjects.” She explained that working on account teams is like having a small business within a much bigger business. One of her favorite parts of the job is going on shoots and seeing the strategy and creative development come to life through film and the workings of the crew.
Castle also shared the learning process that she experienced in her jobs to the current juniors and seniors in the class. She said the onboarding process at her job consisted of learning the history of the brand, their campaign, and their plan for the next five years. She spoke on how it is important to earn trust and respect early on with both with clients and coworkers and how this might require long hours of work.
Castle dove into the subject of bringing faith in the workplace. She reminded students to not have idols in their career and how you have to be focused on people. If your goals are going to hurt others, then it is not Christ-like. She said that people often assume advertising and faith do not mix, but she believes it can when you chose to work with brands that help the world and perpetuate good values. As an alumnus, she said Grove City prepared her to bring her faith into her career. Her recommendation for current students is to find a mentor who is further down their career path and slowly build their network.
