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Victoria VanBuskirk & Flora Stationery: Growing Education in Eastern Europe

While many college students are invested in obtaining their own college degrees, Victoria VanBuskirk (‘14) is dedicated to funding the education of other young women across the globe.

When Victoria and her sister Ashley were both in college, they founded Flora Stationery, a nonprofit organization that provides scholarships for women in Eastern Europe to receive a college education in their own countries.

Victoria VanBuskirk ('14)

Victoria says that the inspiration for Flora Stationery began when her twin sister studied abroad in Kosovo and met a young woman there named Ema.

“Ema had a really compelling story about how she couldn’t afford education due to means outside of her control and how she was also the sole breadwinner for the five members of her family,” Victoria said. “Unemployment in Kosovo, which we learned after learning more about [Ema’s] story, is currently 45% for students between the ages of 16 and 24—the second highest in the world. After hearing about that and hearing about how Ema couldn’t afford an education in her own country and in her own language, that was something that really compelled Ashley because she went to Kosovo on a full scholarship.”

While her sister developed a passion for educating women after her trip to Kosovo, Victoria also discovered her passion for education through her Communication Research Methods class at Grove City College. “Research Methods is really where I found a passion of mine…I remember the moment of finding a webpage about the disparity of literacy in the world—700 million illiterate men and women in the world and 500 million of those are women. That has made me want to pursue education initiatives to help people read and write and know their rights, which I think is really powerful,” said Victoria.

Driven by a desire to make college education affordable to young women in Kosovo, Victoria and her sister developed the idea for Flora Stationery. “We talked about it and thought of making some sort of sustainable way to support scholarship for women who want to study in their own countries to then benefit their own countries,” Victoria said. After considering what product to sell in their business, Victoria and her sister decided on stationary because it represented the idea of school and education.

An important part of starting the organization occurred when Victoria saw a poster for the VentureLab program in the entrepreneurship department at Grove City College. “We worked through the VentureLab program just to get the idea off the ground…bouncing ideas off of different people through VentureLab was really helpful for the first semester that we were working on it,” she explained. Victoria said that her VentureLab advisor, Dr. Mech, supported the launching of Flora in multiple ways. “I think the most important thing that he encouraged for Flora was prayer, actually. Before he made any decision or talked about Flora whatsoever, we would pray about it. I think that just set a really good tone for all of our decisions that we made and all of our conversations. Here, at Grove City, I was able to get that because, at the end of the day, Dr. Mech’s purpose and my purpose was to glorify God through it.”

For Victoria, the greatest rewards in her nonprofit work come from hearing the stories of students helped by Flora and inspiring other people to become involved in the cause. “Next semester we are funding two mothers and two of their daughters, which is so cool to see a full circle,” she said.

FloraFlora Stationery recently received an offer from Keds to create a special line of footwear and accessories using artwork from the students in Kosovo. The collection will be available in the spring of 2016 and the proceeds from the sales go to Flora Stationery.

“We’re really excited to be working with Keds in the spring,” Victoria said, “and we’re excited to be able to share so many stories with people when that comes out…the opportunity to connect more people with our purpose.”

Victoria says that her time as a student at Grove City College helped her to become the person and entrepreneur that she is today. “Looking back, I think that Grove City enabled me to think really critically and enabled me to build relationships with so many different people who inspired me. I think that when you’re surrounded by people who inspire you to be more, you become more, and so you do more. I’m really thankful for Grove City in the fact that I was able to cultivate those relationships that then pushed me to do more and be more for Christ.”

Learn more about Flora Stationery here.

Learn more about VentureLab and the GCC Entrepreneurship Department here.

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The Woman Behind ProfilePasser

Entrepreneur, semi-professional soccer player, budding author and 2014 GCC alum – Sam Weber is all of these and more.

Now, living the start-up life in San Francisco, she’s eager to share the lessons of her journey with college students. After speaking to classes at the University of San Francisco and Westmont College, Weber flew home to Pittsburgh for Grove City’s homecoming weekend, when Dr. Powell’s marketing students had the privilege of hearing her story. Weber confirmed what the students have learned in class—the best innovations result from entrepreneurs who addressing their own pain points.

Having started her soccer career at the ripe age of three, Weber is intimately acquainted with the competitive athletic system. When she reached high school, she and her teammates experienced the frustrations and flaws of the college recruiting process. At tournaments, parents would pass out stacks of players’ profiles to any college coaches that happened to walk by. Of course, these same coaches would often be inundated with emails, making the communication pathway clogged, untargeted and inefficient.

Samantha Weber

Weber had long hoped to address this problem that was so close to her heart. While a sophomore English major at Grove City, the soccer player put her plan into action. What resulted was ProfilePasser, an app that dramatically streamlines the recruiting process for both players and coaches.

Weber remembers several Grove City courses being particularly helpful to her in the development of her company—particularly Content Marketing, Principles of Marketing and Accounting. Additionally, the young entrepreneur was blessed to participate in Startup Weekend, where her idea for ProfilePasser placed third, winning her $25,000 in funding from Alphalab, Pittsburgh’s startup accelerator.

Balancing a business, a full course load and varsity soccer was difficult, but Weber was up for the challenge. During her senior year, Weber got an email about the Inc. Magazine Coolest College Startup in America competition. Weber set it aside, believing that her app was not good enough to place, and “some kid from Harvard” would win. But when she decided to enter, ProfilePasser made it to the final four of the March Madness style competition—a remarkable achievement.

in a hero's steps

Even while Weber juggled many demands on her attention, she was planning another important task to accomplish after graduation—writing a book. Several years ago, her brother died in a tragic hiking accident outside his Air Force base in Northern Italy. In a Hero’s Steps was inspired by Weber’s desire to trace Zach’s footsteps through Europe and chronicle his short life of 21 years. She finished the first draft of the book last year.

ProfilePasser is not profitable yet, so Weber is paying the bills by working as a product manager for a small startup in San Francisco. However, her app certainly has the potential to grow. Just last year, Weber made the difficult decision to decline an acquisition offer from European sports tech company YouFoot, feeling that the company’s vision did not mesh with her hopes for ProfilePasser. Recently, she partnered with a programmer from her church to take ProfilePasser to the next level. The young entrepreneur hopes to give back to the San Francisco community by giving away subscriptions for her app to America Scores, a non-profit inspiring American youth to lead healthier lives through soccer.

To the students who asked for her top advice, Weber shared that a great team really matters in a start-up. Picking the right people with whom to work—colleagues with a strong work ethic who share your vision—is key to success.

Learn more about Grove City’s entrepreneurship program here.