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Internship Spotlight: Indie Artists to Innovate Records

Where you go to school does not limit careers you can have if you work hard enough. This is the quick version of how I went from intern-managing an indie band to having an internship with Innovate Records in Ohio.

Growing up, I always loved music and had an interest in the entertainment industry. I come from a practical Pittsburgh family who wanted me to stay close to home for college. Because of this, my dreams of working in the music industry had vanished – or so I thought. I proceeded to enroll at Grove City as an English major.

Music Marketing Course

Everything took off at the beginning of my junior year. While optimizing my schedule in the summer, I noticed Dr. Lewis’ Music Marketing course, which he only offered once before, had an open space. I immediately emailed him and he signed me into the class. During this time, students split into teams and intern-managed an assigned band. Fortunately, I love the band I worked with (Atlantic Wasteland, check them out on Spotify or wherever you stream music). We ended the semester with a 50-page marketing plan, which we presented to a panel of artists and record label representatives.

Knowing my experience was coming to an end, I asked Dr. Lewis if I could take an independent study with him in Artist Management (an independent study is when you and a professor create an in-depth mini course to look at a specific topic. I would highly recommend!). He approved, and I was able to continue learning more industry specific marketing techniques.

Relay for Life Benefit Concert featuring Atlantic Wasteland

During the course I used analytical tools, such as Spotify for Artists, to gather data on Atlantic Wasteland’s target audience. After discovering the main demographic is college students in the Pittsburgh area, I knew this was the perfect opportunity to bring a new kind of music to campus. I then paired up with my sorority, the sisters of Sigma Theta Chi, and the Pansophic fraternity to create the Relay for Life Benefit Concert featuring Atlantic Wasteland.

We spent long hours searching for local sponsors and coordinating with other bands. The set included the campus-renowned professor band, Crimson Floyd, the Pittsburgh alternative rock band, Young Lungs, and the headlining alumni band, Atlantic Wasteland. The event went well and in four days we raised $230 for The American Cancer Society.

Innovate Records Internship

While this was happening, I received surprising news from Dr. Lewis. Due to the timing of our paperwork, my independent study would not work. To make this happen he contacted Grove City alumnus Jordan Biel, who owns the Christian record label Innovate Records. He also owns its secular sister label The Cellar Records.

Currently

I am working with Sol Virani an artist under The Elite Allegiance Records. Also, I recently received acceptance to study at the Contemporary Music Center in Nashville next semester.

With this I leave you with one piece of advice: Never be afraid to ask for anything, the worst response you can hear is “no.” Which is not too bad anyway.

If you want to find out how you can pursue the music industry through Grove City College, feel free to email me any questions at Funderlichsr1@gcc.edu or talk to a Grove City Ambassador head over to the official website at http://www.gcc.edu/

Innovate Records Intern, Samantha Funderlich, with Atlantic Wasteland
Me with Atlantic Wasteland after the benefit concert.
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CCO’s Jubilee Conference 2019

Two summers ago, I interned with the company Coalition for Christian Outreach better known as CCO. CCO puts on Jubilee every winter which is a Christian conference held in Pittsburgh, where thousands of college students gather and learn how to worship God. The CCO has been putting on the Jubilee Conference for over 40 years now and every year it attracts more and more people. Jubilee’s main purpose is to “bring together college students to experience powerful worship, incredible speakers, and engaging topics that may impact our lives.”

Throughout the Jubilee weekend, students experience four large group gatherings that follow the Biblical narrative of the creation, fall, redemption, and restoration. For students, it is a good place to connect and meet people in their vocational field. Students can network to discover their next internship, learn how to continue their education and even plan for their future career. The CCO believes both faith and future are one in the same. This conference is unique in the fact that it is built around college students by trying to expose students to the Christian faith, but also help them plan for their futures in the post-college world. Jubilee gives students the opportunity to be part of a community, even if it is just for a weekend, which expands on the teachings of the Bible and our calling as Christians.

You can sign up for Jubilee online. Tickets went on sale Thursday, Oct. 4. The conference takes place on Feb. 22-24, 2019. Online, you can see the different deals that take place for students vs. non-students. You are able to purchase a conference pass, which is just for the events that take place, or a pass for four people and a hotel room for the weekend. The CCO blocks off rooms at a Pittsburgh hotel every year for anyone who is coming in from out of town or anyone who would like to be close to the conference for the weekend. It is a great offer and a great weekend for a group of friends or a family to join and learn more about God and what it means to be a Christian. I promise you, Jubilee will not let you down. Check out the link below to sign up and view promo videos of 2019’s Jubilee conference.

https://www.jubileeconference.com/

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Reel Life at Grove City College: Music Resources for All Majors

When I was looking at colleges, I expected to be either a business major or a computer science major. Now, I am an entrepreneurship major with a computer science minor – a perfect fit for me. But one thing plagued me about both options: I love music, and neither business nor computer science have much to say about music technique or theory.

In two ways, Grove City College made it possible for me to work with music in my daily life without needing to major or minor in any musical field.

First, it requires all students to take a certain number of humanities classes, and in multiple of mine, I have gotten to work with and listen to music.

Second – and the topic I want to talk about in today’s video – Grove City provides a whole host of music resources to all students in its building called PEW (J. Howard Pew Fine Arts Center).

In this episode of Reel Life, I vlog about a few stand-out resources PEW has to offer for non-music majors.

 

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The Future of the Music Business Program

Four years ago, I came to Grove City College as a music business major and after one semester, I switched to the Department of Entrepreneurship. For me, it was a great switch. I have really thrived in the entrepreneurship program here. However, my original reason for switching was not because I had dreams of starting my own business one day, it was because the music business program was lacking. I would learn a lot of great things about music and learn a good bit about business but there did not seem to be any classes to help me learn about the music industry itself. As it turns out, I was not the only one who noticed this issue. But the difference between me and Cedric Lewis is that he actually planned on doing something about it.
 
Professor Lewis is an entertainment attorney from Florida who taught music business at Full Sail University. He came to Grove City five years ago and has been teaching at the College ever since. He came to teach a business law class and in his second year here, he discovered that we had a music business major. He did some research and discovered it was not very industry specific. Once word got around that he was an entertainment attorney, students began to think he was here to revamp the program. That expectation began to become a reality and that year, he gave the College a proposal to revamp the whole program but it was too extensive. So he started small with an intro to the business of music class and still has a plan to rebuild the program to better fit his original plan. He added a second class, music marketing, last year for juniors and seniors. Because it is Grove City, he gets to focus on the music industry as well as the Christian music industry. He has a desire to build true Christians up to go into a tough and sometimes dark industry; working with labels in marketing, accounting, administration and more.
 
Even though professor Lewis has been largely successful in his goals with the program thus far, he has faced a few setbacks. Getting the word out for his new classes has been difficult. Grove City College has a huge network of alumni that are in the industry. Getting in touch with those alumni has helped but the current students need to learn more about it. As the program gains traction and more students begin taking these classes, this problem should wane.
 
Professor Lewis still wants to add a class to teach music software like Protools and Logic, a critical listening class to help students develop an ear for different types and styles of music, and a class to learn other industry related topics such as event planning or video production. When asked about expanding the program, he responded by saying, “the wonderful thing about Grovers is that you’re resilient and hard workers so I can expand the program faster than expected.” He wants music business majors to graduate being proud of their degree and has high hopes for the future of the music business program.
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Catching Up with Alumni: Lauren Schmitt ’15, Music Education

Grove City College Music Education

Knowing how four years and a degree from Grove City College can help you will help make your college search so much easier, so I caught up with 2015 graduate, Lauren Schmitt, to see how her Music Education degree from Grove City College was helping her now.

Q. For what age range is your teaching certification?

A. My education certification is K-12 and I am also certified to teach both vocal music and instrumental music.

Q. I know you live in New Jersey. Since Grove City is located in Pennsylvania did you have an trouble getting your certification to transfer from Pennsylvania to New Jersey?

A. I had no trouble getting my PA certification to transfer to an NJ certification. All I had to do was send in a copy of my PA cert and they sent me an NJ cert. PA and NJ have very similar expectations and requirements for their teachers so the certifications transfer over really easily.

Q. What is your current position and who is your current employer?  Did your Grove City degree help/hinder you in getting that position?

A. I currently teach 4th and 5th grade instrumental music (band) in the Parsippany Troy-Hills School District. I’m not really sure if my Grove City degree helped or hindered in me getting this position. Since I grew up in the district that I’m working in, I have a lot of connections with the other music teachers in the district. I think that helped me a lot in getting an interview as well as getting the position. The one thing that certainly helped in the interview process was that when I did my student teaching, I got to student teach with all grades K-12. Most colleges in the NJ area don’t have that opportunity for their students. On the secondary level they either student teach at a middle school or a high school level. When I did my student teaching at Lakeview, they had one band teacher for both the middle school and high school so I had the opportunity to work with beginner students as well as the most advanced students in the school.

Q. I know you are also working on grad school classes, what has that experience been like?  Has your Grove City degree helped/hindered you in any way?

A. I am currently about half way done with my Masters in Music Education through Boston University’s online program. It has been a great experience so far, but completely different from any other education experience I’ve ever had. Since I’m taking all of my classes online, I pretty much get to set the pace of everything I’m learning, I just need to make sure I’m handing in all of my assignments on time. Most of my contact with my professors is all through email which is something I’m still getting used to. Grove City College definitely helped me with figuring out the best way to balance my schedule. I’m still working while I’m taking classes so my schedule can sometimes get a little crazy. In the fall, along with grad school and work, I was also working with our high school marching band five days a week. I am constantly trying to find a balance between getting work done and doing school work. Thankfully, at Grove City I was a member of a lot of musical ensembles and most of my nights were spent in rehearsals. I usually never got back to my room until about 9:30 every night. Because of this, I had to find time to get all of my homework done, which is kind of like what I’m doing now. I’ve also been able to take a lot of the material that I learned in my classes at Grove City and apply them to my grad school classes.

Q. What do you miss most about Grove City College?

A.  The biggest thing I miss about Grove City is the community of friends I had out at school. As a music ed major, I was taking most of my classes with the same people every day for four years. Because of this, we grew really close pretty quickly. Two out of my three roommates my senior year were also music ed majors. I also became really close with a lot of my professors. Since most of the music professors teach multiple classes, we were able to have them over a number of semesters. Since our class sizes were small, we got to know our professors really well. I miss how much the professors cared about you as a person and not just as a student. I still remember my senior year, I had a midterm review in my Issues in Education class an hour before my senior recital jury. I remember talking to the professor about it a few days before the class and she told me that she knew I wasn’t going to be able to focus on class that day so I should get the notes from someone else and focus on my jury. When I saw her after my jury, she made sure to ask how I did and you could tell she was genuinely interested to hear how I did.

Q. Would you recommend Grove City College to prospective high school students?  Why or why not?

A. I would recommend Grove City to prospective High School students, especially if you do well in small classroom settings. When I was first looking at colleges, I knew I was looking for a smaller classroom setting because I knew that’s how I learned better. I wanted to be able to ask my professors questions and have them know who I was. This is exactly what I got at Grove City, even in my humanities classes.

Q. What is your best piece of advice for an incoming Grove City College student?

A. I have two pieces of advice or incoming Grove City students. My first piece of advice is to get to know your professors. Once I got to know my professors well, it changed the way I learned at Grove City. I wasn’t afraid to go in to their office hours and ask them questions. It also helps because you are going to be sitting in their class two or three times a week. If you can get to know them and they get to know you, it makes class more interesting. My other piece of advice is to get involved in activities on campus. My freshman year, I didn’t participate in many things outside of class. I thought it might help to make my transition into college a little easier. I was in marching band, but other than that I didn’t participate in many other activities. My sophomore year, I joined every major performing ensemble on campus (marching band, concert band, wind ensemble, orchestra, and choir) as well as a few other performing groups (woodwind quintet, flute choir, pit orchestra, etc.) and it changed my whole GCC experience. I got to know so many more people and experience a lot of new things. I even got to play with the woodwind quintet at the president’s house. Yes, it may make your schedule a little more crazy, but it is totally worth it.  

Q. Is there anything else that you would like to share about experience during or after your time at Grove City College?

A. Because of my time spent at Grove City, I felt really prepared for life after college. With the information I learned in class, I felt completely ready to take over a classroom of my own. Grove City prepares you for what you are going to face in the future. Also, just because you leave school, it doesn’t mean that you stop learning. Don’t stop looking for opportunities to learn outside of the classroom. There is always room for improvement.